Enhancing its dominant position in New Jersey sports betting, DraftKings launched an online casino in the state on Monday, branded DraftKings Casino and integrated with the sportsbook via the app.
The app is currently available in Android format, with the introduction of an iOS version imminent.
At opening only online blackjack was available, but plans are active for further additions, according to the company; whether that will include online poker is at present unknown.
The casino operates via the partnership licence DraftKings has secured with Resorts Atlantic City.
Whether the launch of the DraftKings casino will spur rival Paddy Power Betfair Fanduel Sportsbook to follow suit is open to speculation; Paddy Power already operates the IGT-GAN-powered Betfair NJ online casino and the two could be combined, as suggested by Fanduel president Kip Levin earlier this year (see previous report).
In the first four months of reported revenue from legalised sports betting in New Jersey, DraftKings and BetStars NJ have delivered $23,738,695 to Resorts Atlantic in revenue.