DraftKings marketing deal with NFLPA

Daily fantasy sports provider DraftKings has entered into a licensing partnership with the NFL Players Association (NFLPA), via its licensing and marketing arm NFL Players Inc., which will allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.

“The NFL season is one of the important times of the year for DraftKings and the DFS industry, so to be able to feature NFL players as part of our marketing efforts adds a level of excitement and connectivity to the game that is a huge win for us and our community,” said DraftKings vice president of business development Jeremy Elbaum. “The NFLPA represents some of the most celebrated athletes in the world and we’re looking forward to collaborating with them throughout the season.”

The licensing partnership will provide DraftKings access to active NFL players for in-product and promotional campaigns across broadcast, print, social media, digital and mobile properties, as well as via experiential, memorabilia and content activations.

The NFLPA licensing business signed six other new licensees in the first half of 2015, one of which –  DailyMVP – is also in the daily fantasy sports market.

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