DraftKings partners Hooters for first six weeks of NFL 2015 season

Privately-held American restaurant chain Hooters has partnered daily fantasy sports provider DraftKings to launch “The Hooters Fantasy Football Challenge”.

The initiative encourages fantasy sports fans to compete against well-known ESPN analyst Jon Gruden during the first six weeks of the NFL 2015 season with a top prize of $50 000 per week up for grabs and the ultimate of a trip to South Florida to meet Gruden.

“As the football fan experience continues to evolve, Hooters is committed to deliver the best fantasy sports experiences anywhere — whether that’s providing the perfect backdrop for a draft party at your favorite Hooters, throwing the world’s largest fantasy football draft party or lining up free access to score real cash on DraftKings,” commented Carl Sweat, chief marketing officer for Hooters.

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