UK gaming operator Editec has invested a seven-figure sum in sports digital content company Chroma Sports, engaging the company to develop sports digital and fantasy games products to ensure that Editec stays out in front in the international market.
Chroma CEO Paddy O’Clery said that the agreement will allow his company, which includes Sky Sports, Racecourse Media Group and News UK among its clients, to increase the number of digital products it offers.
He said the company’s in-depth knowledge in the sports sector allows it to roll out white label game solutions and fully managed websites and apps with payment, data and content support around the clock.
Editec chief executive Frank Attal said that his company expects Chroma to deliver scalable, robust and dynamic sports gaming products for its partner Premierbet.com.