Efbet launches in Spain with Optima

Bulgarian online and retail sportsbetting and e-gaming operator Efbet has expanded its relationship with OptimaMGS for launch in the Spanish market later this year.

The operator, who already utilises OptimaMGS for its Eastern European operations, will launch casino and sportsbetting in the market leveraging Optima’s games portfolio, Player Account Management platform and Sports Betting Module to deliver pre-match and live sports betting opportunities.

Jacob López Curciel, founder and CEO of OPTIMA:

“EFBET’s professionalism and clear strategy allows OPTIMA to deliver a service that is tailored to our partner.

“The capacity and performance of the OPTIMAMGS(tm) platform and the tailored service offered, permit EFBET’s continued successful expansion in different regulated markets, keeping a global strategy with maximum regional personalisation, allowing their teams to setup a particular regional operation, maximizing the use of their resources and reducing the time to market.

“We look forward to continue collaborating in the great success EFBET is obtaining and that is the main goal of OPTIMA.”

“OPTIMA was the natural choice for us when we looked to enhance our offering to other jurisdictions,” Martin Simeonov, Spokesperson for Efbet added. “Their professionalism and continuous partnership since we joined them in 2015 were key to our decision following the growth we have experienced.

“Expanding our customer base in Europe, and especially in Spain, is important to us and we know that bringing OPTIMAMGS(tm) onboard again will not only acquire potential players but will help in keeping them too.”

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