Sportsbetting operator Elitebet has entered into a sponsorship partnernship with the Kenya Defense Forces Football Association (KDFFA) club, Ulinzi Stars, until the end of the season.
Described as a multi-million shilling deal, Elitebet branding appears on the front centre of Ulinizi Stars’ football shirts.
“We are delighted to welcome Elitebet to the team and I know they have come in because of the good performance and above all the discipline of the team,” KDFFA chairman, Brigadier Aphaxard Kiugu, said. “As a team, our motto has always been soliders first and as soldiers, we have codes of conduct which guide us.”
Waiyaki Hinga, managing director of Elitebet, added: “We have been involved in sports before and when we were thinking on where to go after our first venture, it wasn’t hard to choose Ulinzi Stars because they resonate with our values. It is our pleasure to join the team and we hope for a stronger partnership in future.”