EML launch winnings card programme with Betsson

EML Payments Limited and Betsson have patterned for the launch of a branded reloadable winnings card programme for the Swedish market.

Cardholders can use the programme to transfer their winnings from their gaming account onto the card instantly affording access to cash and usage anywhere MasterCard® is accepted.

Betsson anticipate the programme, claimed as the first of its kind in Sweden, will assist them with both customer retention as well as acquiring new customers due to the convenience of instant access to their winnings.

Betsson will leverage EML’s proprietary processing system with the ability to block the cards from being used at competitor gambling sites.