Employer-centric approach in NetEnt branding campaign
News on 8 May 2017
News on 8 May 2017
NetEnt has launched a reality-TV-style web series called The Challenge in which it aims to cement NetEnt’s reputation as a leader and innovator in the tech sector, and position the supplier as a first choice for top talent in a highly competitive field.
Described as the first-of-its-kind, the production features and engages staff across the business and demonstrates its successful challenger culture.
The campaign will premiere episodes one and two Monday, simulcast across NetEnt offices and online at www.netent.com/challenge and each Monday thereafter.
The series will see over 900 NetEnt employees, at seven global locations, combine to help a team of four NetEnters climb one of the tallest mountains in the European Alps.
Taking place over eight-parts, the series will present a rare insight into the workings of a major, multi-national organization. The open and authentic behind-the-scenes look at the progressive tech company will provide the gaming industry and beyond the chance to learn more about NetEnt and its culture.
Per Eriksson, CEO of NetEnt, said: “We are climbing this mountain to highlight and pay tribute to the metaphorical peaks that NetEnters scale every day. With The Challenge, we have created something completely new to tell our story as part our strive to attract and retain the most talented and passionate individuals.
“We take great pride in all we do. We want to attract people who like to influence their work, the product, and their life. To work at NetEnt, you need to thrive in a fast-paced environment in an ever-changing field; to embrace opportunities to grow and to face challenges.”
