End of the road for Paddy Power’s social gaming site?

Online media and forum reports from players suggest that BetDash, a social gaming venture by online and land gambling group Paddy Power, may be on the way out.

The reports indicate that the BetDash.com website has been ‘down for scheduled maintenance’ for several weeks, presumably whilst the betting company reviews its social gaming approach.

Launched in 2012, BetDash gave prizes to users who made accurate sports predictions, and the site was actively promoted across the group; however earlier this year group management intimated that it intended to review and possibly revamp its social gaming initiative, suggesting that its performance had not been entirely satisfactory.

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