English football sponsorship deal with Sky Bet extended

The Football League, soon to re-brand as the English Football League, has extended for a further three years its sponsorship deal with online gambling company Sky Bet.

The agreement will see Sky Bet continuing to sponsor three divisions under the League – EFL Championship, League One and League Two.

Richard Flint, chief executive of Sky Betting and Gaming, said that his company had enjoyed working with the League and its clubs over the past seasons, and looks forward to continued investment and “making betting better for football fans.”

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