ESL welcomes Betway as major sponsor

Betway has become a key sponsor of the major CS:GO tournament to be held in Cologne this coming weekend.

Under the terms of the agreement, Betway will integrate live odds to the broadcast of ESL One Cologne 2017 for the first time.

Betway’s relationship with the e-Sports vertical includes membership of the eSports Integrity Coalition (ESIC) and title sponsorship of Tier One team ‘Ninjas in Pyjamas’.

“We are very pleased to partner with ESL for the Cologne event, which is a landmark on the CS:GO calendar and where we will see some of the world’s biggest teams battling it out,” says Anthony Werkman, marketing and operations director for Betway.

“We are sure fans will appreciate our real-time odds on the broadcast, enabling them to test their knowledge against our team of expert traders and we wish them all the best.”

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