eSports media aggregator Esports Gold launched an initial coin offering (ICO) today (Monday), targeting $5.4 million in Ether coins which will be used to establish an eSports entertainment hub, hosted on the blockchain.
Esports Gold aims to offer an “ethical eSports betting platform and content aggregator” which will include streaming, reviews and data provisions, be based on the FSB Technology platform and be fully regulated by the UK Gambling Commission and the Malta Gaming Authority.
The platform plans to offer a wide range of eSports betting markets that will include Smite, Heroes of the Storm, FIFA and Call of Duty.
The ICO has assembled a varied advisory board of experts, led by director Sean Hynes who is trained as a chartered accountant and has primarily advised on M&A in recent years.
He is joined by Danny Meaney, founder of UP Ventures which specialises in digital start-ups, Raj Sharma, previously financial director of Virgin Games, now part of Gamesys, and technology entrepreneur Brendon Thomas.
Sean Hynes, Director of Esports Gold, said: “The eSports community has remained fragmented despite its meteoric rise in recent years. We believe our platform will bring gamers and bettors together for the first time in one functional, entertaining online space.
“We have grown frustrated with the make-up of the eSports space in recent years and we’re sure other players and fans feel the same. Our proposed solution will finally bring news, content and betting into one functional site.”