Evolution secures live dealer contract ahead of Swedish market liberalisation
News on 2 Jul 2018
News on 2 Jul 2018
Live dealer technology provider Evolution Gaming is off to a fast start in the soon-to-be-liberalised Swedish gambling market, announcing this week that it has secured a deal to provide live casino gambling to the established and primarily horse racing Swedish group AB Trav och Galopp (ATG).
The company says it will be ready to go when the newly liberalised online gambling market opens on January 1 2019.
The news follows the approval on 7 June 2018 by Sweden’s national legislature, the Riksdag, of legislation for the re-regulation of Sweden’s gambling market (see previous reports).
Traditionally, ATG’s business activity has been regulated by a contract between ATG’s owners, the Swedish Trotting Association and the Swedish Jockey Club, and the Swedish state.
Founded in 1974, ATG boasts a management vision to become “the largest and most profitable gaming company in the Nordic region operating on a global market”.
Martin Carlesund, group CEO at Evolution Gaming, said in a company statement announcing the ATG deal:
“As an international company with Swedish origins, Evolution is particularly excited to be partnering with ATG as Sweden prepares to introduce its new regulatory framework. Having delivered first-to-market advantage to our licensees in many other re-regulated jurisdictions, we are uniquely placed and equipped to deliver similar advantage to operators in the new Swedish market.”
