Exclusive partnership between Betgenius and Racecourse Media Group

Parent company of Racing UK, Racecourse Media Group, has entered into an exclusive partnership with Betgenius for the provision of an end-to-end service for online bookmakers aimed at expanding Racing UK’s presence in new International markets.

Under the terms of the deal, Betgenius has been given the rights to distribute Racing UK streaming pictures and data for both online and mobile fixed odds betting to new and emerging territories in Europe, South America, Asia and Africa, a press statement said.

The live pictures will be packaged alongside an end-to-end automated horseracing trading solution built using Betgenius’ software allowing Betgenius’ sportsbook clients to offer their customers a superior horseracing product.

The content will cover many of the world’s most prestigious race events, including those from Ascot, Cheltenham, Epsom, and Goodwood.