Former Betfair Malta managing director David Blackman has joined Tabcorp UK as head of operations.
Tabcorp entered the UK online gambling market after clinching a deal with News UK’s tabloid The Sun for the launch of an offer under the new Sun Bets brand (see previous reports).
“This partnership provides us with the opportunity to create a leading online bookmaker in the UK market under the Sun Bets brand over the coming years, and fits with our strategy of pursuing close-to-core international opportunities,” said David Attenborough, chief executive officer of Tabcorp, at the time.
Sun Bet will focus on horse racing and the sports betting market integrating The Sun’s “Dream Team” fantasy football competition which reportedly boasts 1 million registered members.