Experian to handle ID and verification for charity gaming site

The information services provider Experian has partnered with charity online gaming site Jaro.com to provide age and ID verification facilities.

Jaro is an innovative online game with ambitions to become the world’s largest single annual fundraising initiative with prize money of $1 billion.

Gary Wood, md at Experian Decision Analytics said Friday:

“Jaro is a very exciting new concept and we look forward to working in close partnership to deliver the identity validation process while also reducing any risk of fraud. The online gaming industry continues to grow at a rapid pace and with increased competition in the market, it is more important than ever for online businesses to reduce the length of time and margin for error that occurs during player verification and customer transactions.

“Against a backdrop of increased regulatory scrutiny, Experian’s ID verification services will help operators like Jaro.com maintain the highest regulatory integrity.”

Jaro provides a fund raising platform for some 15 charities, and is the brainchild of Vivant Ltd, a digital ideas company based in Sydney, Australia.

Jaro costs US$10 to play and players get to choose how much of each US$10 ticket purchase is split between charity and a prize pool. Their goal is to raise a total of US$1 billion within 12 months, making Jaro the world’s largest fundraising event, largest prize and largest social game.

Vivant Ltd is regulated by the Isle of Man Gambling Supervision Commission.