Live dealer gaming system provider Ezugi has entered into a four-year exclusive deal with the Jockey Club del Perú for the provision of digital and gaming content across its land-based properties and online and mobile platforms.
Under the terms of the agreement, Ezugi will exclusively provide a full range of gaming products including their live casino, slots, pool betting, lottery and sportsbook.
Peruvian players will have access to the online gaming content via a Jockey Club del Perú branded website as well as in 105 betting venues known as “telepodromos” throughout the country.
“We are delighted to enter this agreement to offer innovative and localized digital gaming content and games with Ezugi,” commented Sr. Luis Razzeto Ríos, president of the Jockey Club del Perú. “This partnership shall ensure we offer our patrons unrivalled gaming products and new distribution channels for betting.”
Kfir Kugler chief executive officer for Ezugi, added, “This is a long term relationship with the Jockey Club in what is a rapidly expanding market.
“We shall deliver localized gaming content via a secure platform that ensures the highest standards of responsible gaming for player protection and integrity. The combination of innovative games, technology and social games will help attract new and younger customers than the ones frequenting the horse racing tracks today, and eventually this younger crowd will come to the race tracks.”
The deal reinforces Ezugi’s long-term strategy in the Latin American market, a market in which Eyal Tregierman, director commercial LATAM for Ezugi says it understands in terms of local player demographics and requirements.