Amid speculation that the highly competitive UK betting market has presented market penetration difficulties for it, daily fantasy sports operator FanDuel has explained why it made the decision to withdraw from the UK market this week, albeit temporarily (see previous report).
A company statement Friday explains that with a new NFL season imminent, it has decided to concentrate its efforts and resources on ramping up its business in the US market.
The company has implied to players that it could be back, but to depart a significant market (and presumably drop a sizeable investment) on the threshold of the key English Premier League football season suggests that things may not have gone as well as expected in the UK for FanDuel.