The US-facing FanDuel Group (Paddy Power Betfair, FanDuel and TVG) continued to make waves on the nascent US sports betting scene this week, following its operational debut in the newly liberalised vertical with confirmation that it will be offering diverse and relevant content in television shows as well.
The first of these shows will be More Ways to Win and The Barstool Sports Advisors, the company confirmed this week, revealing that the former will be hosted by former ESPN anchor Lisa Kerney, and will also feature Dani Klupenger (currently a Seahawks’ reporter with NBC Sports Northwest and a college football reporter with Stadium), Jason McIntyre (currently of The Big Lead, FS1’s Speak For Yourself and Fox Sports Radio’s The Big Lead with Jason McIntyre), and fantasy expert Brandon Funston (now of The Athletic, formerly of Yahoo Sports and ESPN).
Long-time TVG host and reporter Dave Weaver will also add live reports from the FanDuel Sportsbook at the Meadowlands Racetrack.
The Barstool Sports Advisors will feature Barstool Sports founder Dave Portnoy, Pardon My Take‘s Dan “Big Cat” Katz and PFT Commenter, and Stu “The Source” Feiner, with 30 minutes of that syndicated from Barstool’s site and then a 30-minute original-to-TVG show following.
The Barstool Sports Advisors will air Sunday mornings at 10 a.m. Eastern, with the two-hour More Ways to Win following at 11 a.m. Eastern. (The international racing programming previously on TVG in the 11 a.m. slot will now air on TVG2).
Kip Levin, CEO of TVG Network and COO of FanDuel Group, said in a company statement:
“The expansion of our Sunday morning programming, including our partnership with Barstool Sports, will bring a whole new audience to our network for a mix of sports betting, news and daily fantasy content that’s relevant to their interests.
“Our Sunday morning programming will now offer up-to-the-minute sports betting information, football news, and expert opinions and insights to complement our customary coverage of the best in live horse racing from around the world. The integration of fantasy and sports betting content into our television assets provides a unique, unmatched marketing platform for the FanDuel Group.”