FanDuel warns partners regarding illegal gambling activity

New Jersey-licensed FanDuel Sportsbook in the Paddy Power Betfair group has contacted affiliate and other partners to warn them that it will not tolerate illegal activity and is prepared to work with the Division of Gaming Enforcement to take appropriate action to curtail it.

The advisory reads:

“Please be advised that FanDuel considers the promotion of offshore gambling websites as promotion of illegal activities. As such, FanDuel will take steps to monitor your site to ensure it complies with FanDuel’s terms and conditions, and will take appropriate actions including, but not limited to, terminating your participation in the FanDuel Affiliate Program if you fail to comply with the terms and conditions.

“By continuing to participate in the FanDuel Affiliate Program, you represent and warrant that your site does not currently promote any illegal activities, including, but not limited to, offshore gambling.”

The DGE has shown on several occasions that it is not a passive regulator when it comes to warning and taking action against operators or partners who do not comply with its regulations, and the recent rise in sports betting advertising and promotion following the strike down of the PASPA by the US Supreme Court makes this an appropriate time to reinforce its warnings.

Marketing affiliates working with New Jersey operator licensees are themselves required to be licensed by the DGE.

Technology exists for operators and affiliates to ensure that their activities are licence compliant, and at least two operators in the New Jersey market – GVC and Kindred Group – deploy the Rightlander software, which scans affiliate websites, monitoring links to the customer websites and mentions of the company’s brands. It also searches for specific events or conditions as defined by the operator.

Related and similar