More effective gambling marketing with DRTV
News on 23 Jan 2013
News on 23 Jan 2013
Jack Media, a digital acquisition agency that boasts many of online gambling’s major companies among its clients, has signed a partnership agreement with Direct Response Television (DRTV) agency, MC&C.
MC&C is currently the largest buyer of DRTV airtime in the UK and together with the company’s experience and bespoke software, the relationship will enable Jack Media to offer effective TV acquisition solutions on behalf of its clients, which include major operators like William Hill plc, Yahoo Bingo and Probability plc.
Emmie Faust, managing director of Jack Media, said Wednesday, “Over the last year and across the entire gambling sector, we have noticed that once TV is included within an acquisition schedule, the volume of new players and the ROI of the entire marketing spend significantly increases.”
Mike Colling, md of MC&C, added, TV drives immediate and trackable online transactions and stepping into the gaming space is a great opportunity for us to bring our expertise to such an exciting industry.”
