Fierce uk horse race channel rivalry heats up
News on 1 May 2018
News on 1 May 2018
Sky Sports has signed a ten-year deal with British horse racing tracks Chester and Bangor-on-Dee as it anticipates the launch of its new dedicated Sky Sports Racing channel to replace At The Races.
Sky Sports Racing, available in HD, will be open to all Sky TV customers in the UK and Ireland at no additional cost. In addition, the channel will accommodate the ever growing mobile channel.
The channel will initially feature live coverage on over 650 local fixtures as well as exclusive international race meetings.
Managing Director of Sky Sports, Barney Francis, said: “We’ve seen a great reaction from our customers to launching dedicated sports channels and this takes us to another level.
“Horse racing is a massive sport that Sky has been involved in for two decades, now we will have a channel to give our customers more of what they love every day.
Chester Race Company chief executive Richard Thomas added: “We see real value in what the partnership can bring across TV, digital and social media, for us and for our sponsor partners. There is a lot of crossover between our core audiences and an opportunity to extend our reach more broadly via the Sky family of channels including Sky Sports News. We will be working very closely with the teams at Sky Sports and ATR in what will be a genuinely collaborative relationship.”
Sky Sports Racing becomes Sky’s eleventh dedicated sports channel, joining Sky Sports Premier League, Sky Sports Football, Sky Sports F1®, Sky Sports Golf and Sky Sports Cricket, alongside Action and Arena, Main Event, Sky Sports News and Sky Sports Mix.
