Finnplay expands Fansbet sports betting sites

Finnish open gaming platform provider Finnplay has announced that it has expanded its platform agreement with the FansBet network of sports betting websites, which focus on delivering betting entertainment for British football fans.

The FansBet network, which has grown quickly over the last twelve months, and is nearing one hundred fan sites, actively seeks to partner with supporters to give back half of its profits to supporter-chosen causes and initiatives, using accredited supporter committees to decide where the money can best be utilised.

Erkki Nikunen, partner and CMO of Finnplay, said in a statement Thursday that FansBet has a successful management team with years of sector experience, dedicated to putting the passion and loyalty of the fan at the centre of the experience, in support of their chosen clubs.

“We are therefore delighted that Finnplay is continuing to power the brand’s turnkey sports betting technology stack,” he said.

Steve Armstrong, CEO of FansBet, added: “Finnplay allowed us to launch the licensed and regulated FansBet sports betting brand network very quickly, with Redarmybet, our Manchester United fan site being live for some time.

“Their solution allows our business to offer an array of gaming products that today’s football and sports fans demand. We will continue to develop specific betting propositions for different fanbases, and likewise, the fans can be assured of total transparency, with profits dispersed to supporter-driven causes.”

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