Finnplay launch retention feature

Finnish gaming platform provider Finnplay has debuted a new player retention feature which provides operators the ability to deploy free spins to a specific player or group on specific games.

The new gaming player personalisation feature allows operators to target specific players and reduce the overall marketing bonus costs by rewarding only the players that the business wishes to target, based on individual criteria.

The new functionality is currently available for Betsoft, Airdice, NYX OGS and Netent games within the Finnplay gaming platform.

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