First dedicated UK fantasy cricket platform launched
News on 6 Jul 2018
News on 6 Jul 2018
StarPick, which claims it is the world’s first fully comprehensive fantasy cricket platform, has been launched in the UK following its successful debut earlier this year in India, with 650,000 users acquired in just 90 days.
Co-founded by Trigam Mukherjee, Rohit Nair, and Ulf Ekberg, StarPick will offer the first fully comprehensive fantasy cricket platform in the UK. Designed and built in Sweden, the platform will give UK-based players the chance to become managers of their own virtual fantasy team by selecting real stars from the world’s major cricketing and other sports leagues and tournaments worldwide, while competing with fellow virtual team managers online.
The participants use the athletes’ current performance and analysis via statistical data, to compete against other players in a fantasy sports tournament. Each virtual team owner is awarded points based on the athletes they have selected and the real time performance during live matches. The players with the maximum points will receive cash prizes.
As an inaugural offer, Starpick will be giving out over GBP 1 million.
Complementing the launch, Starpick has entered into a sponsorship deal which will see its brand on the kit of the Gloucestershire County Cricket Club. StarPick branding will also feature prominently at the Brightside Ground in Bristol for Gloucestershire’s home matches throughout the partnership.
Will Brown, Gloucestershire County Cricket Club CEO, said: “The world of fantasy cricket has gone from strength-to-strength recently, and we hope that through our partnership with Starp;ick we can bring that enjoyment to the UK.”
Rohit Nair, StarPick co-founder, said: “Our fantasy cricket platform has been very well received by cricket fans in India, and we’re confident that we can replicate that success in the in the UK by giving cricket fanatics the chance to build their own fantasy team and engage with likeminded supporters.”
StarPick has also enrolled England international Eoin Morgan, Indian international Dinesh Karthik and Rohit Sharma and former Gloucestershire player and South African international Jonty Rhodes as brand ambassadors.
