First Facebook app from Aristocrat

Gaming technology supplier Aristocrat has launched its first Facebook app since acquiring casino publisher Product Madness late last year.

The social app titled Heart of Vegas features free-to-play versions of several of Aristocrat’s slots.

Heart of Vegas has apparently been met with enthusiasm by social slot fans with a reported 500 000 installs in just a few weeks.

Aristocrat Managing Director, Strategy and Business Development Craig Billings said, “We are absolutely thrilled with the tremendous response Facebook users have had to Heart of Vegas.

“Social gaming is an important pillar in Aristocrat’s online strategy, so it’s very exciting to see our first game with the Product Madness team achieve such success.”

Product Madness co-founders Lior Shiff and Jose Brotons said, “When we first joined the Aristocrat team, our vision was to combine Aristocrat’s popular game library with our powerful social technologies and expertise. That vision is already coming to fruition, and we expect even better results in the near future.”

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