Former online gambling execs start new South American-fancing portal

Two former online gambling execs who worked for Ladbrokes and 32Red in the past have partnered up to launch Casino Apuestas En Linea, a Latin American-facing internet gambling information website serving online punters in the region.

Dave Sawyer, a former Ladbrokes manager, and Graham Campbell, formerly a founding shareholder and director of the respected 32Red group, formed a new company, South American Gaming Ltd, last year with the intention of offering advice and information for online gaming enthusiasts in South America.

With a combined industry record of over 20 years the two men are widely experienced, and after assessing the market decided to provide online advice and relevant information in the Latin American sector.

Sawyer’s 11 years of experience as a successful and independent webmaster owning the Online Casino Reviewer.com website in the UK market provided expert input on the design and construction of the Casino Apuestas En Linea.com website, which launched this week.

“The site is focused on ensuring that South American players are linked to the most trustworthy and respected gaming companies in the market,” Sawyer said, adding that content features knowledgeable articles on the latest games and jackpots, and is designed to keep online casino players up to date on what is happening in the Industry, whilst giving advice on how to access the best and safest gaming experience available.

The directors of South American Gaming have also included the most established, secure and convenient channels for players to deposit in order to protect and assist South American online punters.

Casino Apuestas En Linea is initially targeted on Mexico, Chile and Argentina, but it is the intention to offer a service in Portuguese within the next few months for the Brazilian market, Campbell said.

“Gambling online should be fun and safe with the best player support available 24 hours a day – our website will assess whether the level of player support in the relevant language is acceptable before any operator is listed.”

Casino Apuestas En Linea has been designed around an advanced geo targeting system and will open in the language appropriate to the visitor’s location, but the site also has a facility enabling visitors to switch language delivery.

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