Forthcoming attraction video from ICE

Gaming Technopolis is the theme for next year’s top international ICE Totally Gaming Expo, and the organisers are getting an early start with publicity to ensure this premier event scheduled for February 2 to 4 is firmly front-of-mind with industry executives.

The marketing campaign is again following a cinematic route with the creation of a high-impact film trailer which depicts the journey thousands of international visitors will be making to the Gaming Technopolis at the ExCeL Centre in London.

Produced by Cinebop, the creative studio which won the coveted Association of Exhibition Organisers Innovation Award for its ICE 2015 movie invitation, the trailer invites the Citizens of Gaming to enter the Gaming Technopolis, a surreal, pop-up city which is open to do business for just three days a year and has become an annual mecca for gaming professionals from over 100 nations.

Jo Mayer, marketing director with responsibility for ICE, stated, “We know from our 2015 campaign metrics that the film trailer produced by Cinebop was one of our most successful marketing tools in terms of encouraging visitors to register their attendance at ICE.

“Gaming Technopolis is a pop-up gaming city where connections are made, where ideas flourish and where conversations are all about the future.”