French online and land gambling giant extends french football league partnership

The French land and online gambling giant Française des Jeux (FDJ) has announced a four-year extension of its partnership with the French Football League, which will now run through the 2020 season.

FDJ is the major sponsorship partner for the top-tier Ligue 1, second-level Ligue 2 and the Coupe de la Ligue knockout cup contest, as well as official partner of the Trophée des Champions.

Parions Sport, Française des Jeux’s sports betting subsidiary, accrues branding exposure on the LFP’s official digital platforms and inside stadiums from the deal.

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