FSB rolls out digital sports betting and online casino for PowerPlay

Online gambling platform provider FSB has rolled-out a digital sports betting and online casino for operator PowerPlay, breaking new ground in the Caribbean.

FSB’s trading tools are designed for the demands of live betting and have been deployed with PowerPlay, which is now providing gaming experiences customised to the Central American and Caribbean markets, where live betting on football, cricket, tennis and basketball are proving particularly popular.

Just a fortnight after launch, the increased activity and figures for the new betting site are impressive, the company reported Tuesday. According to Alexa rankings, PowerPlay.com is now among the Top 100 most visited sites in Jamaica alone, where in excess of 150,000 unique users equate to 10 percent of the active online community.

FSB’s mobile-first strategy complements trends in the Caribbean market whose internet usage is composed of approximately 80 percent mobile traffic.

The new site is the first in the region for FSB and a new venture for their partner, which currently runs operations in the nightlife and entertainment industry in Barbados, including land-based casinos.

FSB’s proprietary platform, which features real-time algorithmic pricing models coupled to CRM tools for player segmentation and bonusing, has also delivered a live casino complete with a full portfolio of casino games from leading industry suppliers.

The site has been launched across 20 countries including Jamaica, Barbados, Curaçao, Trinidad & Tobago and Mexico, with plans to extend its reach throughout South America and beyond.

Dean Serrao, CEO of PowerPlay, said: “After just two weeks of operation, we’re already thrilled with our new site. Our combined package has helped capture players’ imaginations and drive their engagement to new levels, while the platform itself is effortlessly handling the increased trading volume.”

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