FSB has put pen to paper on an agreement with online bookmaker 138.com to provide a new platform for the operator’s UK-facing site.
The London-based supplier’s offering will serve 138’s customers across online and mobile, and is based on years of experience trading sports including football, tennis, and horse racing.
The deployment of FSB’s platform in the UK contains scope for expansion and will act as a base for 138.com’s plans to enter further regulated markets around the world, says FSB business development director Richard Thorp.
Darren Howland, head of product at 138.com, said: “We have taken great care in selecting a partner to help spearhead our push into the UK market and beyond, and FSB’s robust and slick platform immediately stood out.
“Developing our presence in the regulated UK market is a hugely significant step, and we will use this progress as a springboard to further growth in regulated markets around the globe.”