FSB Tech in sportsbetting deal with Toals

UK-based platform provider FSB Technology will design a bespoke web and mobile sports betting platform for Northern Ireland independent bookmaker Toals.

The sports betting platform will trade a number of different sports, both pre-match and in-play, including their horseracing product, allowing Toals to control the look and feel of the site via their content management system.

In addition, Toals will gain access to FSB’s trading-led CRM tools which allow operating partners to tailor bonus offers and betting incentives to individual customers.

Gary Toal, managing director of Toals, said: “We’re very confident FSB’s service and their tailored approach will be well-received by our customers.

“They can now enjoy our famous customer service online and on their mobile devices because we have the right tools to deliver a top class betting experience across all channels.”

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