FSB Technology inks Sporting Solutions deal

FSB Technology (UK) Ltd has signed terms with Sporting Solutions to integrate its data services in order to create what it claims is the industry’s most comprehensive managed sports betting service.

New or existing FSB Tech customers will now benefit from Sporting Solutions’ in-play data services pre-configured and fully integrated into its sportsbook platform.

The fully-managed proprietary service covers the entire sports betting operation from handling live data from the stadium all the way through to providing a bespoke marketing message to an individual customer. FSB Tech already provides the service to Genting and to The Guardian newspaper (see previous reports).

FSB Tech’s sports betting platform includes an automation layer to manage raw data feeds, proprietary live pricing models, bet acceptance and risk management software and customisable CRM and marketing campaign tools. The fully-managed service significantly reduces the cost and labour required to participate in the regulated sports betting market.

David McDowell, co-founder and CEO of FSB Tech, said: “With the POC taxation rules about to come into force, any betting operator who is struggling with a high fixed cost base and a legacy platform must consider upgrading or outsourcing in order to remain competitive.”

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