Full Tilt appoint former Betfair brand director

Mark Ody, former brand director for Betfair, has been appointed marketing director for Full Tilt.

Our readers will recall Betfair scrapping the role of brand director and the appointment of Johnny Devitt as chief marketing officer following Ody’s departure earlier this year.

Under his new role, Ody will lead marketing personnel, strategies and initiatives along with the re-development of the Full Tilt brand strategy.

He will report to Dominic Mansour and be based in Dublin, Ireland.

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