English Premier League football club Tottenham Hotspur and Asia-facing online gambling group FUN88 have announced the extension of their long term betting partner relationship to engage with Asian and Latin American sports fans through a range of activities including presence on the Club’s range of global and localised digital channels.
As part of the renewed partnership, FUN88 will also have in-stadium advertising presence at the Club’s home matches on the LED perimeter boards, giving FUN88 an association with the club at White Hart Lane, Wembley and the new stadium.
Tottenham Hotspur has close to 200 million followers across Asia and Latin America, with an increasing number of dedicated channels and activities focused on engaging with this audience.
Fran Jones, head of partnerships, Tottenham Hotspur, said in a statement this week: “We are looking forward to continuing this long-standing relationship with FUN88, which sees them join us in the move to our exciting new state-of-the-art stadium.
“The consistent and impressive growth of the Club’s localised digital channels provides FUN88 with a good platform to develop and grow the brand across Asia and Latin America.”
Nathan Walker of FUN88 commented: “We are proud to extend our relationship with Tottenham Hotspur and their fans in Asia and Latin America. Our customers will see much more in terms of team interaction and the world class new stadium will provide our customers with more exclusive offerings. Our upcoming campaigns with the Club will definitely be worth watching out for.”