GambleAware launch Youtube campaign

GambleAware has launched its debut digital ad campaign, designed by creative agency 18 Feet & Rising.

The campaign, “Voices”, is targeted at men and women in the 15-24 age group, the most at-risk group identified in a recent UK Gambling Comission report.

The campaign, already launched in cinemas, will flight across digital channels, primarily in the North East and North West regions of the country.

“Our research shows us that young people are at particular risk of developing problems with controlling their gambling behaviour, making raising awareness of what constitutes problem gambling critical,” Dr Jane Rigbye, director of commissioning at GambleAware, said.

“18 Feet & Rising have worked with us to create this powerful ad that we hope will reach young people at that crossroads and prompt them to seek help before their gambling habits become problematic.”

Two versions of the adverts address machine and online play. Check the YouTube vids here: