#gamblesmart campaign launched by Senet Group

Senet Group launched its social media #gamblesmart campaign today (Friday) which will run for three weeks targeting the young male demographic.

The campaign, which promotes responsible gambling with amusing online content, is an extension to the association’s “When the Fun Stops, Stop” TV campaign earlier this year.

“Our campaign is all about prevention,” commented Ron Finlay, chief executive of the Senet Group. “It’s designed to be funny and shareable, but with an underlying serious message about how to prevent gambling becoming a problem.”

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