Gambling.com Group plc acquires bookies.com and related assets

Digital marketing services firm, Gambling.com Group PLC, has acquired sportsbetting-focused Bookies.com and related assets, describing the acquisition as “a forceful move into the sports betting vertical” a departure from its historical focus on online casino.

The acquisition includes Bookies.com’s bookmakers.co.uk and footballscores.com websites along with another 76 sports betting and casino related domain names, both premium and undeveloped, with revenues derived primarily from the United Kingdom’s market.

The acquired assets generated sales of over GBP 600,000 during the last three months of 2017, Gambling.com Group PLC, detailed, with the Group expecting to operate the assets with a pre-tax profit margin of more than 80 percent going forward.

The purchase price amounts to an upfront payment of GBP 2.0 million which was paid as a cash consideration in conjunction with the transfer of the assets.

In addition, there is deferred compensation of GBP 4.5 million payable over a period of one year.

“This is both the largest and most exciting acquisition we have done since we began acquiring in 2017,” Charles Gillespie, chief executive of Gambling.com Group Plc, said.  “These websites perfectly complement our existing portfolio in terms of both increasing our sports betting market share and continuing with our focus on big brands and big domains.”

Related and similar