Gamblit teams up with Playboy

California-headquartered Gamblit Gaming has clinched a partnership with Playboy Enterprises for the development of real-money mobile wagering games.

The partnership will release new games in 2016 in the skill-based category for the United Kingdom mobile market as well as U.S. land-based casinos in Las Vegas and Atlantic City.

“Playboy is an incredible company with a rich history, both in casinos and arcades. Being able to create brand new skill based gaming experiences that help us grow our audience of consumers with an iconic brand like Playboy is a dream come true!” said Eric Meyerhofer, chief executive officer of Gamblit Gaming.

“Real-money gaming is a thriving industry and Gamblit is an innovator in the space,” added Matt Nordby, Playboy Enterprises’ president of global licensing, in a statement. “We believe that consumers will be drawn to the powerful mobile and land-based skill gaming experiences that we create together.”

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