Game Lounge scores partnership with Aftonbladet in Sweden.

Cherry affiliate business Game Lounge has agreed a strategic partnership with Sweden’s largest media site Schibsted’s Aftonbladet providing an additional marketing channel to market, operate and manage customer contacts of casino sites holding Swedish licences.

Under the terms, Game Lounge will deliver a comparison site for casino and betting with related content and technology solutions.

“This transaction illustrates the future of the media market, where partnerships will play a central role,” Jonas Cederholm, chief executive officer of Game Lounge said.  “We will be able to find synergies between one another there and benefit from each other’s expertise.”

“We are pleased that Schibsted chose to use our technology to develop its business in today’s undeniably fierce media landscape. This gives us the strength to show that we can provide such a large publicist with the best technology.”

“Aftonbladet is Sweden’s largest news site with more than 3.4 million visitors every day, making it Sweden’s most popular source of news,” added Joakim Flodin, Director of Sales at Schibsted. “We look forward to a prosperous cooperation with Game Lounge, for many years to come.”

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