Game suppliers new promotional vid has a good all-round feel

Social casino gaming developer and publisher Kama Games Group has announced details of its holiday marketing campaign, which aims to drive awareness for flag ship title Pokerist throughout the Christmas period.

Built on the simple premise of “Who is playing Pokerist?” the campaign focuses on the games’ extensive social elements and significant liquidity, ensuring there will always be someone, somewhere to meet at the tables….but who will they be?

The primary element of the campaign is an online video ad that was filmed at Rendelsham Airbase in the UK using all-new 360 degree camera technology, believed to be a first in social casino marketing. The video ad is distributed via Facebook and is being supported via KamaGames’ own social media channels.

Kama Games marketing head, Daniel Kashti said in a statement Thursday:

“We wanted to try something fun for our community and at the same time drive acquisition during the December holiday period (so we tried) to get viewers as close as possible to the experience of sitting at our tables, and using 360 video technology gave us just that”.

The campaign will continue to run for the rest of December and into January with further promotions, videos, tournaments and chip sales happening throughout the coming weeks.

Check out the innovative vid here: