GameAccount Network confirms new european online casino set-up for u.s. client
News on 12 Sep 2016
News on 12 Sep 2016
Online gambling software supplier GamingAccount Network (GAN) has confirmed earlier reports that it has contracted to set-up a European regulated markets-facing online casino in an extension of an existing partnership with one of its unidentified US clients (see previous reports).
In a stock market advisory Monday GAN advised that the deal includes a $1.4 million up-front cash payment, the creation of a mobile app and online casino, and a multi-year marketing commitment.
The new website and app are expected to launch in H1 2017 and will target Europe and other international regulated gaming markets outside the US under a seven year contract with the as yet unnamed client.
It will include a live dealer element, broadcast from the client’s flagship US casino property.
The deal represents GAN’s first US partnership venture into overseas’ regulated Internet gaming markets, and the new online casino will be supported by a minimum user acquisition marketing budget wholly funded by the client at $10 million per annum over the term of the seven year contract.
GAN will participate materially in the net income generated by the online venture in a market which is forecast to reach a value of $16.5 billion in 2017.
Once launched, the online casino will be integrated with the client’s on-property rewards program – the first International real-money Internet casino offering non-US resident players access to a major US casino’s rewards.
GAN chief executive Dermot Smurfit said in a statement Monday:
“GAN’s unique casino product is performing strongly in New Jersey’s regulated market and is anticipated to perform equally well in Europe’s fast-growing markets.
“Enabled by the US casino operator’s brand, US casino property facilities, balance sheet and marketing investment, we anticipate our B2B turnkey services delivered to this US casino operator to contribute material revenue and earnings commencing H1 2017.
“GAN will also receive a substantial cash payment for divesting legacy B2C intellectual property assets, receivable before year’s end 2016, which completes the strategic B2C Internet gaming divestment process first announced in September 2015. This divestment will position GAN as a B2B-only provider of enterprise grade Internet gaming technology solutions principally serving America’s major casino operators.
“This contract is a material long term revenue opportunity for GAN and an exciting opportunity for the Client to expand their land-based US gaming operations into the online channel, overseas.”
GAN describes its US partner as “…a major multi-property casino operator in a regional US gaming market with approximately $1 billion in annual land-based gaming revenues. The Overseas Internet Casino will feature the Client’s casino property brand and offer overseas players the ability to engage with GAN’s award-winning real money Internet gaming platform currently powering BetfairCasino.com in New Jersey.”
The new venture will be powered by GAN’s GameSTACK Internet gaming system, which is technologically integrated with remote gaming servers from all major Internet gaming content vendors including major US casino equipment manufacturers.
