A GameAccount deal earlier this year to provide an initially free-play online gambling site for Pennsylvania land gambling operation Parx Casino is nearing fruition, with the company announcing this week that the new site will be operational by the end of December 2014.
Parx Casino’s new and existing customers will be targeted by the marketing team for the new business, which will enable Parx parent Greenwood Gaming & Entertainment, Inc to assess the potential and build up experience ahead of possible online gambling legalisation in Pennsylvania.
The enterprise will provide all forms of internet gambling, powered by selected third-party gaming servers managed by GameAccount’s iSight Back Office.
Dermot Smurfit, CEO of GamingAccount Network, said Tuesday:
“In 2015 we anticipate scaling Parx’s Simulated Gaming business through significant online marketing activities designed to acquire players online and drive them on-property to Parx Casino in Bensalem, Pennsylvania.”
John Dixon, CTO of Greenwood Entertainment and Racing, added: “GameAccount has demonstrated its regulated gaming capability in New Jersey and the merits of simulated gaming when integrated with a casino management system.
“By deploying their system on-property, Parx Casino will be well prepared in the event regulation of real-money internet gaming emerges in the state of Pennsylvania.”