Gamevy and Glück partner for IWG content

Gamevy and Glück Games have inked a strategic partnership in which both firms will form an instant-win portfolio for distribution of each others content to key operators.

“We realised it made sense for two small companies to collaborate,” Helen Walton, chief commercial officer for Gamevy, said.

“Rather than competing, it makes sense to grow the market together. Glück Games have a fantastic range of scratch cards, instant wins and popular bingo and keno games, while we have been concentrating on more strategic games where players make choices and really engage with the play experience.

“Together our range encompasses over 100 games – more than enough to offer players an exciting choice and to ensure operators can deliver a fun and engaging new tab.”

“Operators these days are eagerly interested to serve the much broader, lottery-playing audience and with the partnership between Gamevy and Glück Games, an operator now for the first time has access to an unparalleled portfolio of scratch-cards, instant-win, bingo, keno and instant-lottery titles,” added Robert Lenzhofer, chief executive officer of Glück Games.

The partnership will offer operators access to both companies content through a single integration and will include the addition of other third party content from developers such as Inchinn, Sideplay, Lotto Interactive and others.

“In all honesty, it’s a portfolio that operators can’t afford to ignore,” Lenzhofer concludes.