Gamevy in content deal with Lottoland

Start-up games development studio Gamevy has clinched its first content deal with European online lottery firm Lottoland.

Gamevy’s portfolio comprises TV Game Show-style games providing punters the opportunity to compete for prizes.

“Our team has some really innovative ideas around multi-player gameshows where you compete directly against other players,” explained Helen Walton, marketing director for Gamevy “We see a whole new type of interactive entertainment. We want to be the company that truly lets people be the star of their own gameshow.”

The concept won the employee-owned company the inaugural Pitch ICE competition as the “start-up with the most potential” earlier this year .