Gaming Media Group selects SBTech for Danish entry

Gaming Media Group (GMG) will be entering the Danish market supported by a fully managed sportsbetting solution from sportsbetting software provider Sports Betting Tech (SBTech) following a strategic partnership deal signed this week.
GMG’s subsidiary businesses include PokerHeaven.com, CasinoJoy.com, BingoJoy.com, BlackjackHeaven.com and the gaming and betting TV channel, Poker Channel.
“The Danish market is a key focus for our group and we were looking for the right partner to support our entrance into this market. We chose SBTech as our strategic partner not only because of their superior offering and professional managed services sportsbook solution but also because of their unique understanding of regulated markets and of what it takes to operate there,” said Crispin Nieboer, chief executive officer, Gaming Media Group.
Itai Zak, chief executive officer, Sports Betting Tech, commented: “Regulated markets are key focus for SBTech and we’re extremely proud to partner with Gaming Media Group and launch with them our fully managed sports betting solution for the regulated Danish market. This partnership positions SBTech as a leading sportsbetting provider for regulated markets and we are looking forward to a very successful partnership with Gaming Media Group.”
SBTech launched Winfootball.com for the Austrian market early last month, an Austrian licensed and regulated online betting company that forms part of the Win Worldwide Sports group of companies

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