Gaming Realms completes Blueburra acquisition

Online gaming developer Gaming Realms Plc has completed the acquisition of eGaming specialist marketing company Blueburra Holdings Ltd for up to GBP 10.5 million (see previous report).

Patrick Southon, Chief Executive of Gaming Realms, said: “The skills and aptitudes of Blueburra Holdings will complement and significantly enhance our overall marketing capabilities when combined with our recent acquisition of Quickthink Media, which has been successfully integrated into the Group.

Blueburra comprises affiliate marketing site Bingoport.co.uk and a number of bingo skins on the Dragonfish network.

“The Acquisition is consistent with our longer term strategy to increase the combined databases of our subsidiaries. Blueburra Holdings will boost our product and marketing initiatives to target the fast growing and overlapping audiences using mobile and tablet platforms which, in turn, will help to accelerate the Group’s future revenue growth,” Southon added.

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