Gaming Realms ramp up marketing partnerships

Gaming Realms have clinched a three-year marketing and revenue-share partnership deal with Bauer Media UK for its Spin Genie brand.

Under the terms of the deal Bauer Media will provide “significant media support” for Gaming Realm’s Spin Genie real-money gaming brand across its radio, digital and magazine titles which include Heat and Closer magazines, and Heat, Kiss, Magic and Absolute radio stations.

In addition, English dancer, choreographer and television personality Louie Spence was named the new face of Spin Genie.

“We are incredibly excited about the developments happening during this new phase of the business,” Patrick Southon, chief executive officer of Gaming Realms, said. “Our platform has already proven that it has class leading characteristics in terms of acquisition, retention and monetisation and it is exciting to be extending our marketing reach via these blue chip media companies.”

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