GAN reveals ninth simulated gaming client

GAN has launched its Simulated Gaming product at the Twin River Management Group’s land casino in Rhode Island, USA, revealing the identity of its ninth US customer.

The software monetises internet traffic to existing websites operated by US casinos, and in 2015 helped clients to generate an average of US$2.32 per daily active user when original estimates were only expecting 60 cents, a company statement claims.

GAN launched Simulated Gaming for the casino on November 22, with apps published two days later followed by marketing activities being pursued as of Monday.

GAN said customers will be able to move from online gaming to physical gambling inside the casino, and that the product is linked to the casino loyalty program.

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