GB Group extends relationship with Betfair

The Cheshire, UK-based ID verification provider GB Group has retained a key contract with online sports betting giant Betfair.
In a statement this week GB revealed its highly effective URU and ID3 Check services would continue to be used by Betfair, with whom it has worked since 2004.
Betfair has more than three million registered customers placing over five million bets a day. Its systems need to be robust and extremely fast to cope with more than 12,000 transactions per minute at peak times – 99.9 percent of which are processed in less than one second.
“GB Group’s technology helps us verify new registrations in less than a second and allows our existing customers to trade very quickly and seamlessly. Our internal infrastructure means we can now cater for all new registrations and continually provide a world class service to our customers,” said Matthew Hill, Relationship Manager at Betfair.
John Lord, managing director at GB Group commented, “We have been working with Betfair for a number of years and are excited to be part of its future. Transacting across borders is a complicated and often difficult process as there are so many licensing issues and restrictions to take into consideration. With our extensive experience in this industry, we are confident we can successfully assist Betfair in growing its business successfully on a global basis.

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